Leo. Kesho. Pamoja.

The official brand guidelines of the Public Service Social Security Fund (PSSSF), Tanzania — published online as the central reference for applying the PSSSF identity.

Organisation

Public Service Social Security Fund

Document

Brand Guidelines

Year

2026

Version

1.4

Welcome to the Public Service Social Security Fund (PSSSF) Brand Guidelines.

As one of the largest and most trusted social security institutions in the country, PSSSF has a profound responsibility to serve our members with the highest standards of excellence, transparency, and integrity. Our brand is not merely a logo or a set of colors; it is a reflection of our mission, our values, and the trust we have built over time with the public.

The guidelines that follow provide detailed directives on our logo usage, typography, color palette, and more, ensuring that every representation of PSSSF—whether through our digital presence, printed materials, or project site signage—speaks with a coherent and powerful voice. By adhering to these guidelines, you help us maintain the strength and clarity of our brand identity.

We thank you for your commitment to upholding the quality and coherence that PSSSF is known for, as to build a future where social security stands as a pillar of national progress and individual dignity

Sincerely,
Abdul-Razaq Badru, Director General
Public Service Social Security Fund (PSSSF)

This website reproduces the PSSSF Brand Guidelines (2026, Version 1.4) as a searchable, linkable reference. Each numbered chapter follows the structure of the printed manual: strategy, tone of voice, logo, monogram, typography, color, photography, brand elements and grids, applications and documentation.

Use the numbered menu on the left (or the Contents button on mobile) to jump to any rule. Every heading has its own link, so you can share a direct address to a specific guideline. Color codes can be copied with one click, and every logo, image and file can be downloaded.

Figures marked “Manual p.” are reproduced directly from the official PDF. Before designing or publishing anything, check the relevant chapter to make sure every brand element is used correctly and consistently.

Logo, typography and other asset files are listed in 11 Documentation — Downloadable Assets.

• All wording reviewed and aligned with PSSSF’s mission, members and services.
• Target Audience rewritten for PSSSF members, pensioners and employers.
• New Color Usage and Color Misuse guidance, Glossary, FAQs and Additional Resources.
• Colour values unified to the detailed specifications; monogram minimum sizes confirmed (print 12 mm, digital 45 px).
• Vector (SVG) logo files and a complete downloadable Logo Pack.
• Every figure available as a high-resolution download.

Our vision is to be an outstanding provider of social security services in Tanzania; setting the benchmark for excellence in delivering accessible, efficient, and sustainable social protection programs that improve the quality of life for all Tanzanians.

We aim to lead by example, fostering trust and ensuring equitable support for individuals and communities, while continuously innovating to meet the evolving needs of our society.

Our mission is to provide high-quality social security services through competent, motivated staff and appropriate technology.

We foster continuous learning to keep our team at the forefront of best practices while implementing innovative solutions to enhance efficiency, accuracy, and accessibility. We aim to streamline processes, improve customer experiences, and adapt to evolving needs.

Customer Focus

We are committed to understanding and prioritizing the needs and satisfaction of our customers to deliver exceptional service and build lasting relationships.

Integrity

We uphold honesty and strong ethical principles in all our actions and decisions, fostering trust and respect among colleagues and clients.

Team Work

We promote effective collaboration with colleagues across all levels to achieve common goals, enhance productivity, and create a supportive work environment.

Professionalism

We demonstrate competence, respect, and dedication in all our interactions and tasks, ensuring high standards of quality and accountability in our work.

Transparency

We ensure open communication and clarity in processes, decisions, and operations, allowing stakeholders to have insight into our actions and intentions.

Compliance

We adhere to laws, regulations, and organizational policies to maintain accountability.

The Public Service Social Security Fund (PSSSF) was founded in 2018 through the merger of four major pension funds in Tanzania. These were the Government Employees Provident Fund (GEPF), the Local Authorities Pension Fund (LAPF), the Parastatal Pensions Fund (PPF) and the Public Service Pension Fund (PSPF). This unification aimed to streamline the administration of pension benefits, improve efficiency, and ensure better management of resources. By bringing these funds together, the government sought to create a more reliable and sustainable social security system that better served the needs of public servants.

PSSSF was created to ensure that all public servants, from local authorities to parastatal employees, received fair and equitable retirement, disability, and survivor benefits. The fund’s formation marked a significant step toward providing consistent and long-term financial security for public service workers across Tanzania.

Merged in 2018 to form PSSSF.

The purpose of the Public Service Social Security Fund (PSSSF) is to provide comprehensive social security for public servants in Tanzania. This includes ensuring adequate retirement benefits, offering financial support for disability, and providing survivor benefits to dependents in the event of a member’s death. Additionally, PSSSF promotes the overall welfare of its members by facilitating access to social services while effectively managing contributions to ensure the sustainability of benefits for current and future beneficiaries. Through these efforts, PSSSF aims to enhance the quality of life and security for public servants and their families.

The Public Service Social Security Fund (PSSSF) is Tanzania’s premier social security institution, dedicated to serving public servants with integrity and dependability. PSSSF ensures the financial security and welfare of its members through comprehensive pension schemes and benefits. Our commitment is rooted in transparency, accountability, and service excellence. We strive to foster trust and confidence among our stakeholders, continually adapting to the evolving needs of our members. PSSSF champions progressive and sustainable practices, reinforcing our role as a pillar of stability for the public sector workforce in Tanzania.

Our brand embodies trust, commitment, and community-focused service.

Customers

PSSSF serves public service employees across Tanzania — active contributing members, pensioners and their dependants — together with employers in the public sector, government institutions and partners. They look for secure pensions, timely benefits and reliable service.

Interests

They are interested in retirement planning, financial security, benefit entitlements and convenient digital services, and they value staying informed about their contributions and the Fund’s performance.

Behavior

Members value transparency, prompt responses and easy access to services, whether through Member Service Centres, the mobile app or online portals. Employers rely on clear guidance on contributions and compliance.

Key Demographics

The primary audience includes public servants aged 18–60 and retirees aged 55 and above, located in both urban and rural areas across all regions of Tanzania.

Content Preferences

They prefer clear, practical content in Kiswahili and English — guides, statements, FAQs, SMS and social media updates — that explains benefits and services simply.

The tone of voice for PSSSF is formal, professional, and authoritative, yet approachable. It conveys trust, transparency, and reliability, emphasizing the Fund’s commitment to safeguarding public service employees’ futures through secure pensions, social benefits, and financial stability, while fostering long-term partnerships with its members.

This guide helps all representatives of PSSSF maintain a consistent and engaging voice, whether in marketing materials, client meetings, or presentations, ensuring our brand’s message is coherent and impactful.

The tone of voice for PSSSF is a cornerstone of our brand identity, encapsulating professionalism, clarity, confidence, and consistency. Each communication is crafted to reflect our expertise in social security, pensions and member services with an authoritative yet accessible approach. Whether engaging with clients or the public, our language is always inclusive, inspiring, and precisely aligned with our core values. This consistency ensures that our brand resonates with reliability and innovation in every message.

Slider positions read from the diagram on manual p. 19.

PSSSF employs a writing style that is engaging and informed, mirroring the care with which we manage our members’ benefits. Our tone is consistently professional yet approachable, ensuring that our messages resonate with a wide audience while maintaining the integrity of our expertise. Clear, concise, and compelling, our language aims to educate and inspire, seamlessly blending technical accuracy with accessible communication. This approach strengthens our narrative, making our pension and social security services both understandable and appealing.

At PSSSF, every message reinforces our commitment to innovation and sustainability in social security services. Our messaging guidelines are designed to ensure that all communications are aligned with our brand values and effectively engage our target audience.

The language we use reflects the precision and care of our social security services. At PSSSF, we employ a vocabulary that not only defines our expertise but also makes our services accessible and relatable to our diverse members and stakeholders.

The PSSSF logo symbolizes security and reliability in social security services. Designed to be instantly recognizable, it represents our commitment to sustainability and the wellbeing of our members. This logo is central to our brand identity, reflecting our values in every visual communication.

Our logo composition maintains balance and visual impact. It is structured to ensure clarity and consistency across all media, reinforcing our professional image with its strategic arrangement. The logo is composed of the Logotype (the PSSSF letters) and the Brandmark (the eagle).

The PSSSF logo, featuring an eagle with wings, symbolizes strength, protection, and security. The eagle represents vigilance and care, while the wings signify support and empowerment. Together with the word “PSSSF,” the logo embodies the Fund’s commitment to safeguarding members’ futures.

PSSSF’s logo is versatile, featuring horizontal and vertical orientations, along with logotype and brandmark options. Each version is tailored for specific uses, ensuring brand consistency across various platforms and formats.

Horizontal Logo

Vertical Logo

This section details the construction and alignment of our brandmark, illustrating how each element is meticulously designed to maintain the integrity and balance of the logo for optimal visual impact.

Our logo must always be surrounded by sufficient clearspace to ensure visibility and impact. The minimum size for digital applications is 100px, and for print, it is 25mm, to preserve legibility and brand presence.

PSSSF’s logo should be used on appropriate backgrounds to maintain legibility and brand integrity. It can be rendered on our palette of Butterfly Blue, Pea Green, Star Dust, Firefly, Lightning Yellow and white, ensuring it stands out while staying true to our brand identity.

Avoid altering the logo’s color, proportions, or composition to prevent dilution of our brand identity. This section outlines common misuses such as distorting, recoloring, or partially covering the logo, ensuring it is always presented correctly.

• Do not apply a gradient to the brandmark or the wordmark.
• Do not rotate the logo.
• Do not change the logo color or tone outside of PSSSF’s color palette.
• Do not distort or wrap the logo in any way.
• Do not outline or create a keyline around the logo.
• Do not change the typeface nor recreate or manipulate the brandmark or the wordmark
• Do not use drop shadows or any other effects.
• Do not change the transparency of the logo.
• Do not crop the logo.

The PSSSF monogram, featuring the eagle, serves as a compact representation of our commitment to security, trust, and empowerment. Utilizing key elements from our primary logo, this monogram is crafted to stand alone in contexts where simplicity and instant recognition are essential, such as digital platforms or small merchandise.

This section provides an in-depth look at the structural grid within which our monogram is designed. By breaking down the alignment, proportions, and geometric balance, we ensure that the monogram is reproduced consistently, retaining its visual impact and brand integrity regardless of scale or application.

Maintaining clearspace around the monogram is critical to ensure its visibility and effectiveness. For print use, a minimum size of 12mm ensures clarity, while in digital, a minimum of 45 pixels is required to preserve the monogram’s integrity. This section outlines these specifications to guide proper scaling and spacing.

The monogram is utilized in various brand materials where space is limited or a simplified identity is more effective. Its applications range from corporate stationery and business cards to digital platforms like mobile apps and online profiles. This versatility makes it an essential tool in our branding arsenal, providing a consistent yet flexible identity marker.

To avoid diluting our brand’s strength, it’s crucial to adhere to the guidelines outlined for monogram usage. Misuse examples include altering the monogram’s color scheme to nonbrand colors, distorting its shape in any form, or applying it in inappropriate contexts that could diminish its professional appearance. This page details such misuses to prevent common errors in brand application.

• Do not apply a gradient to the brandmark.
• Do not rotate the brandmark.
• Do not change the brandmark color or tone outside of the color palette.
• Do not distort or wrap the brandmark in any way.
• Do not outline or create a keyline around the brandmark.
• Do not overlap or place elements too close to the brandmark.
• Do not use drop shadows or any other effects.
• Do not change the transparency of the brandmark.
• Do not crop the brandmark.

Our primary typeface, chosen for its modern and clean lines, enhances readability and offers a professional aesthetic that aligns with PSSSF’s brand identity. It is used predominantly in all major headings and body text to maintain a consistent and cohesive appearance across all communications, reinforcing our values of trust and clarity.

Overused Grotesk

Rendered with the Overused Grotesk font files supplied by PSSSF.

Roboto serves as our replacement typeface. It’s selected for its versatility and clarity, ensuring that when Overused Grotesk is not available, our communications still maintain visual integrity and coherence in all digital and print formats.

Roboto

Rendered with Roboto from Google Fonts.

Our typography hierarchy is structured to guide readers through our content seamlessly. It includes specifications for Header 1, 2, 3, Body Copy, and Call to Action, ensuring that each text level is distinct and effective in communicating our message with the intended emphasis and clarity.

Specimen scaled proportionally for screen.

This page demonstrates the application of our typography in real-world scenarios, illustrating how Overused Grotesk and Roboto are used across various media. Examples include website interfaces, marketing materials, and official documentation, showcasing the adaptability and impact of our typographic choices.

Proper use of typography is crucial for maintaining our brand’s professionalism. This section highlights nine common misuses, such as improper kerning, using incorrect typefaces for specific text types, or misalignment of headers and body text, providing clear examples to avoid these pitfalls.

• Do not change the font to anything other than Overused Grotesk or Roboto.
• Do not rotate typography on extreme angles
• Do not change the typography color or tone outside of the color palette.
• Do not add any unwanted embellishments.
• Do not outline or create a keyline around the typography.
• Do not create challenging type layouts.
• Do not use drop shadows or any other effects.
• Do not change the transparency of the typography.
• Do not rearrange the typographic hierarchy.

Our brand identity employs a palette designed to reflect trust and strength, featuring confident blues, fresh greens and neutral greys. The primary palette uses these colors Butterfly Blue, Pea Green, and Star Dust predominantly, ensuring a cohesive and professional appearance. Secondary colors like Firefly, Lightning Yellow, and White are used to accent and highlight, balancing the overall visual impact, with a clear emphasis on strength, sustainability, and simplicity to align with PSSSF values.

The primary colors of our brand are Butterfly Blue, Pea Green and Star Dust. These colors were chosen for their strong association with trust, growth and stability, embodying our commitment to securing the future of our members. They dominate our visual identity, ensuring consistency and immediate recognition across all branding materials.

Our secondary colors include Firefly, Lightning Yellow and White. These are used to provide balance and complement the primary palette, adding depth and flexibility to our designs. They are ideal for backgrounds, typography, and less dominant design elements, enhancing the visual dynamics without overpowering the primary colors.

Tint strips are sampled from the manual artwork; the manual does not specify tint values or percentages.

Consistent use of colour is one of the quickest ways members recognise PSSSF. Butterfly Blue leads every communication, Pea Green supports it, and Star Dust adds a calm neutral balance. Secondary colours are used sparingly to highlight key information, guide action and keep layouts clear and accessible.

Color Usage

• Use Butterfly Blue, Pea Green and Star Dust in a 60% / 30% / 10% proportion.
• Use Firefly for body text and dark backgrounds to give strong, readable contrast.
• Use Lightning Yellow only for highlights such as calls to action, key figures and alerts.
• Use White generously as breathing space around text, photography and the logo.
• Place the logo only on the approved backgrounds shown in Logo Usage (1.7).
• Use CMYK values for print, and RGB or HEX values for screens.

Color Misuse

• Do not introduce colours outside the PSSSF palette.
• Do not let secondary colours dominate a layout over the primary palette.
• Do not place white text on Lightning Yellow or White backgrounds.
• Do not use gradients between brand colours.
• Do not alter, tint or lighten brand colours beyond the approved tints.
• Do not combine colours that reduce legibility or fail accessibility contrast.

CMYK

CMYK stands for cyan, magenta, yellow, and key (black). This color model is primarily used in print media, and is based on the concept of subtractive color mixing. In this model, each color is represented as a percentage of the four colors - cyan, magenta, yellow, and black - that are combined to create the final color. For example, a deep red color might be created by combining 15% cyan, 100% magenta, 90% yellow, and 5% black. CMYK is a four-color model, which means that it can reproduce a wide range of colors, but not as many as RGB.

RGB

RGB stands for red, green, and blue. This color model is primarily used in digital media, and is based on the concept of additive color mixing. In this model, each color is represented as a value between 0 and 255 for red, green, and blue, which are combined to create the final color. For example, a bright green color might be created by combining 0% red, 100% green, and 0% blue. RGB is a three-color model, which means that it can reproduce a very wide range of colors, but not all the colors that CMYK can reproduce

HEX Color

Hex colors are commonly used in digital design, including website design, graphic design, and other digital media. They are a popular choice because they provide a standardized and consistent way of representing colors across different platforms and devices.

Our photography captures the essence of PSSSF’s mission, focusing on the trust, support, and empowerment we provide to our members. This section provides an overview of our approach to photography, highlighting key moments, member engagement, and community impact, all of which are central to conveying the dedication and security PSSSF stands for

Photography at PSSSF adheres to four core principles: Trust, People, Empowerment, and Clarity. These principles ensure our images authentically represent our members and services, embrace natural lighting, show genuine human interaction, and highlight our commitment to the wellbeing of public servants and their families.

Our photography is categorized into four main subjects to best represent our mission and values. ‘Member Interactions’ focuses on people and their engagement with PSSSF services; ‘Service Highlights’ emphasizes the key benefits provided; ‘Institutional Showcase’ captures PSSSF offices and operations in context; and ‘Community Impact’ highlights the positive effects of PSSSF on society. Each category is used strategically to tell a complete story of our commitment to security, trust, and empowerment.

Consistency

Ensure all images reflect PSSSF’s brand identity, using approved colors, styles, and themes that align with our core values—trust, security, and empowerment.

Relevance

Select images that directly relate to PSSSF’s services, community engagement, or member benefits, ensuring a clear connection between visuals and the message being conveyed.

Diversity

Use images that represent the diverse communities PSSSF serves, showcasing inclusivity and a broad range of members, staff, and stakeholders.

Quality

All images should be high-resolution, well-composed, and professional, reflecting the credibility and reliability of PSSSF.

The PSSSF iconography is designed with simplicity, clarity, and consistency in mind, ensuring it effectively communicates our brand’s values of strength, security, and innovation. The icons feature clean lines and geometric shapes, maintaining a unified aesthetic across all platforms. They are scalable, ensuring legibility at any size, and are thoughtfully symbolic, representing key elements of our mission. Utilizing our primary and secondary color palettes, the icons maintain visual harmony and impact, whether in digital, print, or signage applications.

The key style element in our visual identity features geometric shapes—rectangles or squares—with a distinctive minus front cut at a 25-degree angle. Often integrated into layouts alongside photography, this style element serves as a visual anchor, adding depth and interest to our communications while maintaining a clean, modern aesthetic.

Our patterns are crafted by repeating our brandmark, creating a seamless and striking visual tessellation that becomes a distinctive part of our brand’s identity. This repetitive use of the brandmark not only enhances brand recognition but also adds a textured visual interest to larger surfaces and backgrounds.

Our illustration style uses clean, friendly line drawings in Butterfly Blue to represent the people we serve — public servants, retirees and their families. These illustrations are crafted to make pensions and social security feel approachable, effectively communicating our dedication to supporting members at every stage of life. The use of colours from our palette ensures that the illustrations are both lively and aligned with our brand’s core values, serving as a compelling tool for storytelling in our marketing and educational materials.

To ensure consistency across our digital and print mediums, all digital assets for PSSSF maintain a standard margin of 35 pixels, while print assets follow the margins specified for each format in Print Layouts (7.4). Our layouts are structured around even-numbered columns—4, 6, 8, 10, or 12—allowing for flexible yet balanced designs. This systematic approach ensures that all elements within the layout are harmoniously aligned and visually appealing, regardless of the content type or medium.

This section details three grid system examples meticulously designed to optimize the spatial distribution of text, images, and other graphic elements across diverse applications. These grids are foundational in creating designs that are visually coherent and structurally sound, supporting everything from complex web pages to streamlined print media. Each example is engineered so that rows and columns are always divisible by 2, providing a robust and adaptable framework.

1. After creating the margins create 4 columns and 6 rows to create our content grid.
2. For additional flexibility continue to devide the layout into a 48 field or a 80 field modular grid.
3. Devide the layouts depending on the content and what suits best the composition.

Flexibility

Highlighting the adaptability of our grid systems, this page features numerous configurations demonstrating how our design approach accommodates a wide range of creative demands. From annual reports to digital banners, the versatility of our grids ensures that designers have the freedom to innovate while maintaining a cohesive and engaging visual narrative. Each grid example shows potential applications and modifications, illustrating our commitment to dynamic yet consistent design solutions.

Applying Headlines

Effective headline placement is crucial for capturing attention and guiding readers through content. Positioned predominantly in the top left quadrant of the grid, headlines benefit from maximum visibility and priority. This section not only demonstrates optimal headline placement within various grid patterns but also shows how such placement enhances readability and viewer engagement, critical for marketing materials and editorial layouts.

Applying Our Logo

Logo placement is a strategic decision that influences brand recognition and perception. Whether positioned in the lower left or right corners of our layouts, our logo is meticulously integrated to maintain visibility without overwhelming the design. This section illustrates effective logo placements within different grid contexts, ensuring that the logo’s presence enhances rather than disrupts the visual harmony of the layout.

Designed for maximum impact in digital environments, our standard digital layout adheres to a 1920x1080 resolution. The modular grid, detailed here, includes 12 columns and 10 rows with precise margins and gutters, offering flexibility and clarity in digital design. This layout is crucial for web interfaces and digital publications, where content must be both visually engaging and easy to navigate.

Layout Social Media

Optimized for social media engagement, our layouts ensure that visuals are compelling and maintain brand consistency across platforms. The specific dimensions and grid structures for stories, reels, and posts are tailored to enhance visual storytelling and user interaction on social media, reflecting best practices in digital marketing.

Our vertical print layouts are meticulously structured to accommodate detailed content in a clean and organized manner. The specified grid and margin settings are particularly effective for detailed reports, brochures, and promotional prints, where precision in text placement and graphic alignment are key to the document’s effectiveness.

This section provides specific guidelines for horizontal print layouts, varying from business cards to large-scale prints. Each layout is tailored to the content’s nature and size, ensuring that every piece, whether it’s a compact business card or an expansive brochure, is designed to maximize both aesthetic appeal and functional clarity. Detailed descriptions of columns, rows, margins, and gutters are included to guide precise and effective print design.

This page establishes standardized file naming protocols to enhance digital asset management across PSSSF. By detailing clear, systematic naming structures for documents, images, and media, we ensure easy accessibility and organizational consistency. These guidelines cover prefixes, date formats, version control, and descriptors, streamlining file retrieval and supporting efficient collaboration both internally and with external partners.

Icon files

• PSSSF_Icon_Leaf.eps
• PSSSF_Icon_HoldingLeaf.eps
• PSSSF_Icon_SustainableWorld.eps
• PSSSF_Icon_Coffee.eps
• PSSSF_Icon_Parking.eps
• PSSSF_Icon_Information.eps
• PSSSF_Icon_People.eps
• PSSSF_Icon_Stairs.eps
• PSSSF_Icon_Document.eps
• PSSSF_Icon_Signage.eps
• PSSSF_Icon_DirectionUp.eps
• PSSSF_Icon_DirectionDown.eps

Welcome to the central resource for all PSSSF branded materials. This repository is designed to provide you with quick access to essential branding elements that align with our visual identity standards. Below, you will find categorized assets ready for download and use, subject to the terms outlined in our brand guidelines

Brand guidelines, logos and fonts

Individual logo files

Horizontal logo — Full colour

For White and light backgrounds

SVG PNG 75 KB

Horizontal logo — White

For Butterfly Blue, Pea Green, Star Dust and Firefly backgrounds

SVG PNG 58 KB

Horizontal logo — Firefly

For Lightning Yellow and light backgrounds

SVG PNG 72 KB

Vertical logo — Full colour

For White and light backgrounds

SVG PNG 108 KB

Vertical logo — White

For Butterfly Blue, Pea Green, Star Dust and Firefly backgrounds

SVG PNG 86 KB

Vertical logo — Firefly

For Lightning Yellow and light backgrounds

SVG PNG 106 KB

Logotype — Full colour

For White and light backgrounds

SVG PNG 47 KB

Logotype — White

For Butterfly Blue, Pea Green, Star Dust and Firefly backgrounds

SVG PNG 37 KB

Logotype — Firefly

For Lightning Yellow and light backgrounds

SVG PNG 46 KB

Brandmark / monogram — Full colour

For White and light backgrounds

SVG PNG 194 KB

Brandmark / monogram — White

For Butterfly Blue, Pea Green, Star Dust and Firefly backgrounds

SVG PNG 156 KB

Brandmark / monogram — Firefly

For Lightning Yellow and light backgrounds

SVG PNG 192 KB

Photography and personas

Every figure on this site can also be downloaded in high resolution with the “Download high-res” link below it.

The typography pack contains Overused Grotesk only; Roboto is available free from Google Fonts.

PSSSF Brand Guidelines: Terms and Conditions

1. Introduction

These terms and conditions govern the usage of PSSSF’s brand assets, including but not limited to logos, typography, color palettes, and all associated graphical materials. Compliance with these guidelines is mandatory for all employees, partners, and third-party entities to ensure brand consistency across all platforms and mediums.

2. Intellectual Property

All branding materials, including logos, designs, and textual content, are the intellectual property of PSSSF. Unauthorized use, reproduction, or alteration without prior written approval is strictly prohibited.

3. Usage Rights

Permission to use brand assets is granted on a case-by-case basis and may be revoked at any time should the usage deviate from the approved purposes as outlined in these guidelines.

4. Modification of Brand Assets

Modifying, distorting, or altering the brand assets in any way not explicitly authorized within these guidelines is not permitted. All intended uses must maintain the integrity of the design elements without alteration.

5. Compliance Monitoring

PSSSF reserves the right to monitor the use of its brand assets to ensure compliance with these terms and conditions. Failure to comply may result in the withdrawal of the usage rights and potential legal action for brand damage.

6. Contact and Approval

For any uses not explicitly covered by these guidelines, or for questions regarding the application of these terms and conditions, please contact the PSSSF Marketing team at info@psssf.go.tz or pr@psssf.go.tz, or call (0)800 110040.

7. Amendments

These terms and conditions may be amended by PSSSF at any time. The continued use of the brand assets following any amendments indicates acceptance of the new terms.

8. Governing Law

These terms and conditions are governed by the laws of the jurisdiction in which PSSSF is headquartered, without regard to its conflict of law provisions.

Questions, concerns, thoughts or need more information?

Contact our Marketing team.

Via e-mail

info@psssf.go.tzorpr@psssf.go.tz

Via phone

(0)800 110040

Key terms used throughout the PSSSF Brand Guidelines.

Logotype

The PSSSF letters within the logo. Logo Composition

Brandmark

The eagle with wings. Logo Explanation

Monogram

The eagle used on its own where simplicity and instant recognition are essential. Monogram

Clearspace

The protected area around the logo or monogram. Clearspace

Style Element

Rectangles or squares with a minus front cut at a 25-degree angle. Style Element

Tagline

“Leo. Kesho. Pamoja.” — Today. Tomorrow. Together. Brand Language

Tint

A lighter value of a brand colour used for backgrounds and supporting elements. Tints

Grid

The system of margins, columns and gutters that structures every layout. Margins and Columns

CMYK · RGB · HEX

Color models for print, screen and digital code. Color Values

Who can use the PSSSF brand assets?

PSSSF staff, and partners or suppliers with written approval from the Marketing team, for official PSSSF communications only.

Which logo file should I use?

Use SVG for websites and digital design, PNG for office documents and presentations. Choose the full-colour logo on white, and the white logo on brand-colour backgrounds. Logo Usage

What if Overused Grotesk is not available?

Use Roboto, our replacement typeface, which is free on Google Fonts. Replacement Typeface

Can I change the logo colours?

No. Use only the approved colour versions shown in the guidelines. Logo Misuse

What is the smallest size for the logo?

100 px for digital and 25 mm for print. Clearspace & Minimum Size

Who approves new branded materials?

Send drafts to the Marketing team at info@psssf.go.tz or pr@psssf.go.tz before production. Contact

Further resources to help you apply the PSSSF brand correctly.

• Downloadable assets — guidelines PDF, logo pack (SVG + PNG), typography pack and imagery
• Color palette — copyable HEX, RGB and CMYK values
• Contact the Marketing team — info@psssf.go.tz, pr@psssf.go.tz
• psssf.go.tz — official PSSSF website
• Roboto on Google Fonts — replacement typeface